About Project

As an interior designer working with her client, Ms. Noor Bineidan (the contractor) needed a logo to suite her client’s vision of her newly-opened ladies’ beauty center. The name was chosen and therefore dictated the kind of logos to be produced. The result: Using the art of the desert (font of the desert), and by modifying its elements heavily, a beautiful remake of Arabic text was born. The English word was used to appeal to another segment of clientele.