IDENTITY – LOGO DESIGN
Mr. Badir Alshimmiri & Partners (client) needed a logo that can be converted to weather-proof sticker to adhere onto cars’ back windows. It should also be useable throughout the brand’s collateral media. The result: a logo drawn as a signature of the brand “COOLIT/ COOL IT”; it was heavily modified for smoothness to assure rigid and long-lasting results. The chosen colors were based on the overall meaning of the brand name (light blue is known to display calmness).