ICONIC ABSTRACT TYPOGRAPHIC LOGO
IDENTITY – LOGO DESIGN
The client is a personal trainer who provides one-on-one training services for the professional athletes and elites of Kuwait. He needed a local marketing mind to supply him with a logo that communicates his values to his potential clients. The result: an abstract drawing of a gymnast’s pose facing the typographical element “FITEVER”, in other words, forever fit. Choices of colors reflect a fit & healthy status.